In England a revolutionary campaign was launched urging not to buy new clothes for the entire month of September. The mobile: raising awareness about the excessive use of water in the textile industry and its huge carbon footprint.
Many people who follow fashion consider that buying new clothes is vital to their consumption routine. But they are unaware that they are causing serious damage to the planet.
TheNGO Oxfam launched a revolutionary campaign in England not to buy new clothes this month.
Its about"Second Hand September", its chief executive, Danny Sriskandarajah, commented on the reasons for the campaign.
September is a special period for the fashion industry, in which the change of season fills the magazines and catalogs with the new garments and articles that will be launched for fall-winter or spring-summer, depending on the hemisphere.
"We know that8% of all greenhouse gas emissions come from the textile industry, that's more than the aviation and maritime industries combined ", he detailed.
"Cotton is a plant that has to be planted, watered and then harvested", assured María Neira, textile engineer from the Lictex Laboratory of the Usach.
“Then it has to be transformed into a thread, and that thread into fabric, which is then dyed and stamped. And almost all these processes require energy and water "Neira continued.
To give an example, a cotton t-shirt needs two thousand liters of water for its manufacture. A pair of jeans, 10,850 liters, equivalent to a 12 x 6 meter pool.
“Buying second-hand clothes is another powerful way to help. It gives quality clothing a new life and supports people to overcome poverty around the world ”, they assured from the NGO.
Repercussions in Chile
"Don't buy new clothes, just keep using what you already have." That is the message you want to conveyIsadora morrison, Marketing Coordinator of Patagonia Chile.
This outdoor clothing store currently has two campaigns. In the first, every Saturday they repair the brand's clothes that have been damaged so that their owners continue to use them. And on the first Saturday of every month, the initiative extends to other brands.
In the second, they receive the clothes from their brand that the owner does not want to wear anymore, they evaluate them and put them back on sale at a lower price, avoiding the purchase of a new garment and the cost of water that it entails. People who deliver their clothes receive a 25% discount.
Another brand, Travieso, seeks to change the children's clothing trade model, seeking to prevent fabrics in good condition from reaching the trash.
Thus, in an age of rapid growth of children that forces the continuous purchase of clothing, they call for parents not to throw away that clothing and take it to the store, where it will have two possible destinations: its resale at a very low price if It is in good condition or can be reused as a raw material for making children's gender toys.
"Today I attract the public because they are looking for cheap clothes, and my goal is to bring the public because they are concerned about their carbon footprint", said Rosario Hevia, creator and owner of Travieso.
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