Legelela Safaris, a South African company that offers hunting packages, shared on its Facebook wall a photo of two Canadians, Darren and Carolyn Carter, behind a dead lion.
In the photo, the couple exchange a romantic kiss on their knees behind the carcass of a large lion in the foreground. The two Canadians were immortalized with their trophy, after cruelly killing the animal for fun.
The company also posted a comment on the photo: “I work hard under the blazing Kalahari sun… well done. A terrifying lion ”.
Lions have been bred in captivity to facilitate hunting: the animals are kept in cages and domesticated to release when tourists arrive. In this way, it is not difficult to kill them, for the sole purpose of taking pictures and selfies with the corpse of the animal as a trophy.
The image caused a lot of controversy, generated many insults and gave negative comments, which were removed by the administrators of the account. But it wasn't enough: With the bounce, the tour operator was forced to remove the photo and then cancel its Facebook page.
The storm that hit Legelela Safaris also affected the company's website, which is now inaccessible. Not even the couple in the photo was spared: within hours, Canadians closed their social media accounts and took over the website of their embalming company.
Eduardo Goncalves, the founder of the Campaign to Ban Trophy Hunting, said: "It appears that this lion was a domesticated animal killed in an enclosure, raised for the sole purpose of being the subject of a smug photo."
"This couple should feel completely ashamed of themselves, not show off and kiss for the cameras."
Australian TV host Danny Clayton said: "More brainless idiots shooting a beautiful animal with a rifle."
But the couple have refused to appear in the press. Speaking to the Daily Mirror, Mr. Carter, who runs a taxidermy business with his wife, said: "We are not interested in commenting ... it is too political."
Legelela Safaris charges up to 2,700 Euros for tours that include giraffes, zebras, leopards, elephants, rhinos and lions.