A study by the Changing Markets Foundation found that baby dairy products, marketed by companies like Nestlé, have no scientific basis to support the benefits they claim to promote.
The document unmasks the companies and clarifies: “This report represents the first investigation of the four largest manufacturers (Nestlé, Danone, Mead Johnson Nutrition 1 and Abbott) of cow's milk formulas for infants less than one year old, and the differences of prices among them in 14 markets globally. The study concludes that the growing differences between products are not based on science, but on in-depth research on consumer preferences, guided by a desire to increase market share and manufacturers' profits. "
BREAKING: New report by @ChangingMarkets and @SumofUs reveals @Nestle continues to use science as a marketing tool to boost #infantformula sales: https://t.co/roRIor3zTj #MilkingIt pic.twitter.com/S6xGccnej8
- Changing Markets (@ChangingMarkets) April 9, 2019
The study called “Getting the Juice” looked at dairy products from Nestlé, a company that had set out to “eliminate sucrose compounds from its products for babies under 12 months” and did not comply. Nestlé still continues to equate its infant products with human milk, despite the lack of scientific basis.
Formula milk is the fastest growing packaged food product, the document says. “The formula milk market is extremely profitable, currently accounting for US $ 47 billion per year, and is projected to increase by 50 percent by 2020.
The organization warns that infant milk has a composition whose regulation obeys multiple levels. Internationally, the most used by these companies is from the 80s, the Codex Alimentarius, and it defines “the minimum requirements for levels of macronutrients (carbohydrates, proteins, etc.) and micronutrients (minerals, vitamins, etc.) ) in infant and follow-on formula ”.
Despite this regulation, the nutritional composition of milk products for babies is not very supervised, and with it the "compliance with regulatory standards in infant milk sold worldwide." Although infant milk is perceived as a highly controlled product, the authorities depend to a great extent on the self-regulation of the sector ”.
"Getting the juice" concludes that the "report reveals the lack of scientific basis behind SLM products that manufacturers sell in different markets. Manufacturers are constantly launching new formula milks on the market with several different claims ”.
With information from: