"Demain", directed by Cyril Dion and Mélanie Laurent. The film became an ecological and social phenomenon.
Mélanie Laurent is known for playing the role of Shosanna Dreyfus, a young Jewish French woman who was orphaned by the Nazis and who devises a plan to kill them in a movie theater. Laurent was one of the protagonists of Inglorious Bastards, a film nominated for eight Oscars in 2009. However, this time his performances do not matter. This time Demain (Tomorrow) matters, the documentary that he co-directed with Cyril Dion and in which he addresses the environmental damage suffered by our planet and the solutions that are being generated around it.
“About three years ago Cyril Dion came to me while I was pregnant and told me about a scientific study published in the journal Nature in 2012 that showed as a conclusion the‘ abrupt and irreversible ’change that the Earth was undergoing. What Cyril showed me said that my son would grow up in a world where food, water and oil would be hard to find. I thought: how to tell people, who are fed up with catastrophes? And how do you reach millions of people? We had to do something. In my life as an actress I already had many confirmed projects, but I canceled some to dedicate myself fully to the task ”.
Tomorrow appears some of the newest movements on the environmental scene, such as the British Transition Towns (Cities in Transition) and Incredible Edible (Incredibles and Edibles). There are other voices as well: Pierre Rahbi, the forerunner of agroecology in France; Vandana Shiva, Indian feminist leader and environmentalist. And the most important voices, those who do not share fame or media position, such as small large farmers in the north of France. Small because their garden is modest in size. Great because thanks to permaculture techniques and manual care, they are proving that they are more profitable in relative terms than large farms that use tractors and sprayers.
“Put one after another, initiatives such as permaculture, local currencies or renewable energies draw a possible world. What is demoralizing is that these are only isolated initiatives, yet at the same time they only ask that we bring them together. There is already a world that works, that exists, where everything is possible. Solutions are already available in all fields. This has to be inspiring! ”
The film starts from an alarmist assumption with a solid scientific basis: the study published in the journal Nature predicts a planetary catastrophe: the disappearance of part of humanity around 2100 as a result of the combination of the economic, ecological and social crisis. The study, endorsed by more than thirty-two scientists, inspired Dion and Laurent to start a global road movie in search of new ideas and people who are changing the way things are done - in agriculture, the economy , energy, politics and education - and that can, therefore, prevent apocalyptic prophecy.
The film transcends content analysis. Tomorrow it became a social phenomenon in all the places where it has been released. It has numerous followers, anonymous fans of these ideas and the gurus that nurture the film. Many were those who put out of their pocket for the film, the dream of two young French people, to go from the category of utopia to reality.
“The result exceeded our wildest dreams. Tomorrow's great strength is also in the fact that thousands of citizens helped finance it. Almost a third of donors requested, in return for their donation, that trees be planted. At first, the people we contacted were delighted with the general idea of the film. But nobody financed it. If you want to make money in the movies, the documentary is not the way. Those who decided to join us had no idea what the result was going to be, they fully trusted us. Interestingly, this put a lot more pressure on us. We arrived at the first filming location, Detroit, the day after fundraising. We were very excited to have raised the desired amount in 48 hours and, at the same time, we were afraid of not living up to the expectations of our donors. "
The film, which seemed impossible at first, became the project of 10,266 people who financed it through a campaign on the crowdfunding platform Kisskissbank. 444,390 euros were raised, an amount that to date is a world record for collaborative recruitment for a documentary.
On December 2 of last year, nine people attended the launch of Tomorrow in a movie theater in central Paris. Five months later, more than a million people have seen the documentary, which is still shown in 130 cinemas across France. It has been sold in 30 countries, including Colombia, where it premiered yesterday with only three functions at Cineco Alternativo (Thursday, Friday, and Sunday). Those first nine viewers applauded at the end of the film, when only the credits remained on the screen. The same thing happens in every projection. The best: from applause to action. The documentary tells the case of an envelope manufacturing company, Pochéco, installed in the north of France. Since Tomorrow was released, its orders have doubled, allowing it to create three new jobs. That is what it is about: that the dough serves, that it be a beast and become a mass of hands and minds and nails trying, at least, to help. Trying all together to think of tomorrow.