To demonstrate the argument in preventing food waste from product life extension, WRAP identified five ways in which suppliers and retailers can easily extend the life of food, including milk, chicken and chicken. bread - without any negative effects.
This measure could save around 5% of avoidable food waste in the UK, with a benefit to consumers of approximately £ 500 million. Retailers can also save £ 100 million.
Richard Swannell, director of sustainable feeding systems at WRAP commented that the findings found in the report are a real opportunity for the industry. By applying these simple recommendations, food manufacturers and retailers can make a big difference in the battle against food waste, without having to change products or packaging.
The report has been supported by the Food Quality Agency FSA (Food Standards Agency). Its director of food hygiene policy, Linden Jack, said the proposals could easily extend the life of the product without compromising its safety.