By Carlos Fermín
I wonder who can resist drinking a very cold Coca Cola with plenty of ice? Whether at home, in the office, or in college, it is a sweet sin that we are all willing to commit and share with siblings, uncles, grandparents, cousins, and nephews. There is no guilty conscience for every one of the big burps that glorify the intake of the soda. However, we never think about the collateral damage that the use and abuse of the magic potion brings, which generates a terrible effervescence in its flesh and blood victims.
With an arsenal of advertising campaigns, commercial brands such as Coca Cola, Red Bull and Pepsi, are responsible for generating consumer addiction in the discernment of people. It does not matter where you live, work or sleep, because they always keep a hypnotizing propaganda material that forces you to remember the need to consume the hectic product, after viewing a full color poster in front of the traffic light, when observing an expensive spot on television, or when we hear the funny jingles that are repeated on the radio.
If you are thirsty drink a Coca Cola, if you are hungry eat a McDonald's hamburger, and if you have pain take a Bayer aspirin. This is how the pseudo-globalized world to which we all belong works. If you are inside the bottle, you will have a lot of followers on social networks, which will make you the new global trend. If you are outside the bottle, you will be following your own shadow in the gloom of solitude. It is the great martyrdom of the 21st century, which most people are willing to idolize without hesitation.
Nobody drinks water anymore. The savage industrialization process in which we live, annihilated the meaning of our natural, spiritual and cultural roots. They make us believe that it is silly to drink a glass of water, because it does not generate a wealth of marketing, contracts and profits, in the ruthless pockets of the transnationals. There is always an excuse to prefer to drink artificial drinks for mass consumption, before enjoying a glass of purified water. Remember that drinking water improves the digestion of food, prevents a heart attack, removes toxins and impurities from the skin, regulates body temperature and activates your internal organs.
The problem not only includes Coca Cola, but other liquids that are harmful to the body, such as dried fruit powders, diet sodas and unfermented malts. In fact, they really aren't fooling anyone by selling the toxic-laden drinks. If you read the printed information on the label or on the back of the packages, you will see a list of ingredients that includes phosphoric acid, caffeine, taurine, caramel color, and phenylalanine. All these chemical compounds alter the body, and cause heartburn, osteoporosis and tachycardia.
The saddest thing is that the companies that manufacture mixtures of synthetic origin, commonly attack the youth market, so that children and adolescents fall into the trap of prohibited drinks from an early age. All this reprehensible situation is established with the consent of the boys' parents, who go to supermarkets and buy those products. Nobody thinks about the premature deterioration of health that tartrazine and sodium cyclamate inject for the integral development of children. It is common to use the image of jungle animals or characters from children's comic books, along with sticky musical backgrounds and other publicity tricks, so that parents and their children do not get tired of drinking the mind-blowing misfortune.
The day you get sick from so much glucose in your blood, I assure you that Mr. and Mrs. Coca Cola are NOT going to take you to the hospital to be treated by a doctor. The famous Red Bull is not going to pay you the tests that determine the degree of decalcification that your bones present. And not even the clown Ronald will cheer up your rest on the cold stretcher, until they take you straight to the operating room. They will let you die without any regrets, and they will go in search of other innocent popcorn, to sell you more sodas, hamburgers and energizers.
Today, Coca Cola is one of the great anti-values that manifests all the rot that dresses the ill-fated Uncle Sam. Although they tell us that sodas unite families and promote good customs. The truth is that gasoline with ice all it does is promote selfishness, violence and pettiness. It is a reflection of the idiosyncrasy that identifies the United States, and that punishes its foreign vassals with greater force. The worst thing is that it increases sectarianism among its consumers, who become blind, deaf and mute beings in the face of social injustices that originate in different latitudes of the planet.
Our ancestors advised us to drink eight glasses of water a day, but I wonder who drinks eight glasses of water every day? Although our body cries out to enjoy the vital liquid, we never listen to its constant pleas. Perhaps we are all guilty of the ecological irrationality that is perceived today, due to the fact that the problem transcends the physical and takes hold in the surrounding biophysical space. Behind the purchase and sale of carbonated beverages, there is a great environmental destruction that hits the environment we host with intensity.
It is common to see cans, badges and glass bottles in the main streets, squares and parks of the cities. Being a socio-environmental lack of control that damages natural resources, which goes against the Conservation Culture, which is never sponsored by government entities. Without realizing it, we are assuming an indifferent attitude that pollutes the vegetation of the territories, and that becomes the domestic garbage accumulated in rivers, streams and ravines. It is known that the ecosystems where marine species live are very vulnerable due to the amount of plastic and aluminum that is deposited inside their waters.
We see that commercial brands never promote recycling, reforestation and cleaning of green areas to their beloved consumers, because they bear fruit the apathy of the people, to continue deforesting forests, desertifying soils, muddying hydrographic basins and extinguishing the world's biodiversity. That's the real deal that exists at the bottom of the devilish bottle. It is the supply and demand that arises from the outburst of ecocide, and that fiercely disrupts our continent, since it is known that Latin America is the main consumer of Coca Cola on a global scale.
What many are unaware of is that Coca Cola, Nestlé or Pepsi have been systematically destroying the natural resources of planet Earth, as they disrupt, exploit and make profitable the benefits of air, water and soil, in exchange for receiving more bloody money for the pleasure of corporate partners. Among the latent environmental problems, such as Climate Change, the Greenhouse Effect and Global Warming, is the demonic presence of multinationals that deprive indigenous people of their lands, and bribe judicial entities to perpetrate crimes, without fear of receiving legal sanctions and raising the great smoke of ethnocide.
You just have to travel to the beautiful Aconcagua River in the Chilean country, to hear the testimony of the locals who complained about the bad smells and the dark tone that the waters of the river course had, after the environmental contamination produced by the giant Coca Cola . It has also destroyed the Coatepec aquifers in Aztec territory, due to the exploitation and pollution of existing water resources, which causes a health emergency by limiting access to sources of drinking water. In turn, Coca Cola is one of the main companies that dumps unhealthy waste into the Matanza-Riachuelo river basin located in the Argentine nation, which is positioned among the ten most polluted places on the planet.
In addition, Coca Cola is often used to clean the radiator and lubricate car tires, to make explosive homemade bombs, and even as a powerful pesticide in agriculture. The danger of drinking gasoline with ice is a drug, a mafia and a religion that distinguishes our volatile humanity. We gamble with the well-being of our health, in exchange for paying the tithe for each liter we consume. Years pass, and the human body grows old, hoping that one day we will once again pay tribute to the eight sacred glasses of water. But, the hands of the clock that mark the course of Modern Society, prefer to have breakfast, lunch and dinner with a monumental bottle of Coca Cola in the center of the table, which sanctifies the food to be tasted by the diners.
I keep wondering why Latin America is the region with the highest consumption of Coca Cola globally? Is it because we are very easy to manipulate thanks to the continuous advertising bombardment, or is it that we forget the cultural legacy of our aborigines. It is very unfortunate that Latin American trails are enslaved to foreign drinks, despite the fact that in their landscapes there are infinities of natural concoctions, which Pachamama taught us to make to quench our thirst and live in harmony with the flora and fauna.
There is no doubt that we are imprisoned in a perverse process of Transculturation, which does not remember the ethical and moral values that we receive from the brave native peoples. But, it is not convenient for commercial brands to rescue the sense of belonging of the peoples, and that the consumption of natural beverages for the community becomes widespread. For this reason, transnational companies offer great economic benefits to the governments of the day, so that they never dare to develop production lines and commercialization of natural beverages, which would end the lucrative soft drink business around the globe.
It is the same vicious cycle that is hidden in the beer and tobacco industry. They promise you the sky and the stars so that you will become co-dependent on alcohol, nicotine and gasoline. After the poison takes its effect on the body, you feel like you need a daily dose of Coca Cola to successfully accomplish everyday tasks. Then they force you to continue buying and drinking the hydrocarbon, while you attend public events (musical concerts, sports games, birthday parties or street fairs). It is a curse that destroys the critical thinking of citizens and robotizes their behavior.
Everyone wonders what is the secret ingredient in Coca Cola, which for several generations has made it the brand new superhero of Human Beings. It represents one of the greatest mysteries unsolved by the universal scientific community. Some claim that it is rodenticides diluted in water, and others claim that it is cyanide administered in small portions. However, the true substance hidden in the Coca Cola liquid is the sparkling ignorance that is perceived in the millions of ignorant people who drink that soda, without considering the deadly risk in the short and long term.
In order to avoid this, in Latin America there are delicious drinks made with the magic of Nature, and that you can buy or prepare for the benefit of your family, neighbors and friends. For example, we have mate, coconut water, lemonade or the refreshing mocochinchi, which knocked out Coca Cola and took over the good palate of Bolivians. Similarly, natural juices are a great alternative to get out of the soda alley. In each corner there is a tasty fruit that will help you change your eating habits. Between mangoes, bananas, watermelons, pears, grapefruits, tamarinds and oranges, there is a universe of possibilities to create healthy and very nutritious recipes.
The best way to minimize the negative impact of Coca Cola and its twisted American allies is by spreading all the truths that demonstrate its damaging damage to health. It is a very uneven fight, since they use disinformation campaigns in the population, taking advantage of the media show orchestrated by the international private media, which are the main accomplices of their classic misdeeds. We believe that people are capable of rejecting these commercial clutter if we use Environmental Education to unmask the lie, and promote a much more ecological modus vivendi in the schools, squares and cities that we inhabit.
We should not continue drinking gasoline with ice, knowing the dire consequences it produces in the body. It is time to open your eyes to wake up from the contemporary madness, and say NO to the sodas sold by foreign commercial brands. It is a personal decision that invites us to reflect on the fatal consumerism that prevails in the 21st century, and thus obtain a social conscience that prioritizes the reinvention of being. Let's forget the past, and drink the water of life.